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Building a green business: Lessons from sustainability start-ups

Sustainability has become imperative. A decade ago, reducing environmental impact was merely a “nice to have” for organizations. Today, leaders face ever-increasing pressure from employees, customers, and investors to act decisively on environmental issues. And it also represent an enormous business opportunity. Around the world and across all sectors, emerging climate technology companies are changing the game when it comes to how organizations can and should approach sustainability. So what can established companies do not to be left behind ? Here are some “imperatives” by sustainability start-ups, climate technology disruptors:

  • set a “North Star”: a bold sustainability vision that sets them apart

  • double down on talent and culture

  • flex their operating model, with leaders role-modeling a bold experimental mindset

  • take an agile approach to risk capital, knowing commercialization of products and services won’t happen overnight

Taking the following steps

  • genuinely driven by purpose and passion

  • deep technological understanding with bold future aspiration

  • transversal technology, meaning complementarity and partnerships

  • strong empowerment and risk-taking

  • test-and-try mentality at breakneck speed

And much more.

Click on the image below for the full article by McKinsey&Co.


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“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.”

“I am among those who think that science has great beauty”

Madame Marie Curie (1867 - 1934) Chemist & physicist. French, born Polish.

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