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United States: Most Consumers Do Not Understand What ‘Carbon-Neutral’ Means

According to a recent poll conducted by Morning Consult, global company of Decision-Making Intelligence, nearly six in 10 consumers in United States either don’t know what the term "carbon neutral" means or they incorrectly define it. Less than 50 percent of consumers who say they've changed their behavior "some" or "a lot" because of climate concerns were able to correctly define the term. While 23 percent of survey respondents said environmental claims are a factor when selecting which food or beverage brand to buy, only 20 percent said they "always" or "sometimes" try to purchase a product with a carbon-neutral label. Moving forward, researchers conclude that those companies like Anheuser Busch and Mondelez that have increasingly embraced carbon-neutral claims for their products will have to do a better job explaining the term and methodology behind it to entice sustainability-minded consumers. Click below to access the study from Morning Consult.


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“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.”

“I am among those who think that science has great beauty”

Madame Marie Curie (1867 - 1934) Chemist & physicist. French, born Polish.

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