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Renowned global brands supporting the entrepreneurial spirit and extraordinary projects that make the world a better place: solution to irrigate dry areas and produce food in the Indian Himalayas.

Friday, 13 September 2024.


A curious way - but with scientific rationale - of storing water in a dry region. Cold.


This is the subject of today's article, sent by an enthusiastic 85-year-old geographer reader.


Before detailing the solution, this contact shows that we are all attentive and willing to help, regardless of anything. It also shows regional purposes and solutions. And that perhaps superheroes are actually those who silently put some creativity into practice, positively impacting the “smaller” world around them.


If it's a matter of recognition, sooner or later the effort ends up being noticed. Remember that case that even became a movie, “The Boy Who Harnessed the Wind”? Here is the official trailer and a TED video with the “boy” himself, William Kamkwamba from Malawi, Africa.


Today's case also, of Indian Sonam Wangchuk, from Ladakh, in the Indian Himalayas, where she also works in the educational movement known as SECMOL.



And ended up being recognized and awarded by an important global brand, Rolex, through its Perpetual Planet Initiatives.


But what was the inventor’s insight?


Simple. That the higher the temperature, the greater the evaporation. In other words, if the water is already in the liquid phase, the next phase in a hotter and more open environment would be its loss in the form of vapor. In the case of ice, there is an additional phase before evaporation, the liquid phase. Then you use for irrigation.


Idea that deserves the award and publicity. Certainly a few million Earthlings could benefit.


See more here about the Rolex Awards and the more than 160 winners, among 37 thousand projects evaluated since the initiative began in 1978.


Finally, regarding more sustainability efforts by luxury brands, see the image and article we published during COP28 in Dubai, with reference to True-Luxury 3.0.



The “Ice Stupas” that could water the Himalaya. Artificial glaciers are being used to grow crops in the harsh desert. Article by Nina Strochlic for Rolex and National Geographic.
The “Ice Stupas” that could water the Himalaya. Artificial glaciers are being used to grow crops in the harsh desert. Article by Nina Strochlic for Rolex and National Geographic.

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“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.”

“I am among those who think that science has great beauty”

Madame Marie Curie (1867 - 1934) Chemist & physicist. French, born Polish.

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