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Why sustainability is the new digital (source: World Economic Forum)

"With consumers and investors demanding significant change, profit pools shifting away from incumbents to insurgents, and even the most carbon-heavy companies making net-zero pledges, executives ignore this revolution at their peril. And make no mistake: this is a real revolution. With every industry—nearly every product and most of under scrutiny—it would be downplaying it to call it anything else."

Decisive actions (Bain):

1. Make bold strategic choices ... “disrupt or be disrupted”

2. Reinvent products ... produced with fewer carbon emissions, less waste and an emphasis on enhancing wellness ...

3. Rethink operations ... encouraging a shift to the most carbon-efficient channel ...

4. Form innovative partnerships ... sustainability issues are broad and complex—beyond the capacity of any single company to manage ...

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« … car rien ne se crée, ni dans les opérations de l’art, ni dans celles de la nature, et l’on peut poser en principe que, dans toute opération, il y a une égale quantité de matière avant et après l’opération ; que la qualité et la quantité des principes est la même, et qu’il n’y a que des changements, des modifications. »

Antoine-Laurent De Lavoisier 1789, Traité élémentaire de chimie.

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