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Why sustainability is the new digital (source: World Economic Forum)

"With consumers and investors demanding significant change, profit pools shifting away from incumbents to insurgents, and even the most carbon-heavy companies making net-zero pledges, executives ignore this revolution at their peril. And make no mistake: this is a real revolution. With every industry—nearly every product and most of under scrutiny—it would be downplaying it to call it anything else."

Decisive actions (Bain):

1. Make bold strategic choices ... “disrupt or be disrupted”

2. Reinvent products ... produced with fewer carbon emissions, less waste and an emphasis on enhancing wellness ...

3. Rethink operations ... encouraging a shift to the most carbon-efficient channel ...

4. Form innovative partnerships ... sustainability issues are broad and complex—beyond the capacity of any single company to manage ...

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“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.”

“I am among those who think that science has great beauty”

Madame Marie Curie (1867 - 1934) Chemist & physicist. French, born Polish.

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