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How Japan was left behind in the global EV race

Sony and Honda’s announcement that their alliance to produce electric vehicles will see the creation of an independent company with a new brand typifies the challenges the Japanese motor industry faces in transitioning away from petrol and diesel vehicles. A world beater that created its own management philosophy has been living in a comfort zone it is reluctant to step out of. When the major automotive companies and 30 governments announced, in November 2021, a commitment to abandon gasoline and diesel vehicles by 2035 in their main markets and by 2040 worldwide, Toyota, along with Volkswagen and Nissan-Renault, were absent, as were the United States, China and Japan. Click to read more in article by professor Enrique Dans from the IE Business School from Spain.


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“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.”

“I am among those who think that science has great beauty”

Madame Marie Curie (1867 - 1934) Chemist & physicist. French, born Polish.

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